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Showing posts from April, 2017

From Shandy to Craft Beer Marketer

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It's always a journey to learn and discover something new as we grow. Beer is not something that I know how to enjoy from the beginning. Being brought up by a strict Chinese family, I was not exposed to any alcoholic drink until I turned 15. I had my first Jolly Shandy which is less than 1% of ABV (Alcohol By Volume) during Chinese New Year that year. It's fun to finally feel grown up that time when your parents finally allows you to touch the alcoholic drink which might be just soft drinks to most of the children now. But it is different 10 years ago especially when you have strict parents. My first exposure of beer was when I am 19. A pint of Hoegaarden, a witbier from Belgium with 4.9% ABV. I still remember clearly it was at The Library Restaurant and Bar, Avenue K (now The Library Coffee Bar). I do not like the taste of the beer when I first drink because of the bitterness and some other 'weird' taste of the beer. Everyone need to have their first time to